Samsung’s 550 Series is a perfect way to step up to Full HD 1080p resolution. A fast 5 ms response rate produces smooth-motion scenes for sports and action movies, and a dynamic contrast ratio of 30,000:1 makes for deep blacks and crisp lines (15,000:1 in 32-inch and 37-inch models). Superb connectivity and networking with a USB port and 3 HDMI 1.3 ports with Consumer Electronics Control (CEC) means these HDTVs play well with all of your other electronics. Easily enjoy MPEG and JPEG files stored on external devices by connecting through the side-mounted USB 2.0, turn your LCD into a full-scale home viewing gallery, or connect your MP3 player for a dynamic audio experience.
Full HD, or 1080p, contains 1.5 times more scanning lines than conventional HD TVs. More scanning lines mean more pixels, more details and a better picture. The new Samsung LCD TV with resolution that is approximately 2 times greater than conventional HDTVs, creating the most perfect picture imaginable.
Samsung’s 1080p panel uses a new high-speed liquid crystal to cut response time to 4ms. The fast response time, coupled with Samsung’s Auto Motion Plus 120Hz motion blur reduction technology dramatically reduces motion blur and judder.
Samsung enhances the clarity of select LCD HDTVs by replacing the light-diffusing plastic face of traditional LCD HDTVs with a natural black panel with a clear anti-glare shield. Reduced reflection of external light creates a new dimension in image clarity, highlighting black and darkened areas, enabling vibrant, more compelling colors and a brighter, clearer picture. Black will never again appear grayish. Black details will show in vivid black even in dark scenes.
The latest version of Samsung’s breakthrough super clear panel technology makes colors appear more vibrant and blacks even deeper than ever. Enhanced films reduce glare and optimize off-angle viewing.
30,000:1 Dynamic Contrast Ratio will give you a picture better than you ever thought possible, with whiter whites, blacker blacks and a nearly infinite subtlety of gradations in between. As two of the most important determining factors in overall picture quality, contrast and brightness levels achieve new heights in this latest generation LCD panel. Samsung’s new LCD TV’s give the most stunning realistic picture quality ever.
DNIe The Samsung Digital Natural Image engine. This exclusive Samsung technology dramatically improves the picture by enhancing the contrast, detail, white balance and reduces.
The NTSC (National Television Systems Committee) has established the color standards all TVs in America try to meet. And typical LCD TVs only meet about 72% of this standard. Samsung LCD HDTVs use Cold Cathode Fluorescent Lamp back lights to give you 92% coverage of the NTSC standard, ensuring truer, more breathlessly vivid colors.
Samsung’s exclusive Wide Color Enhancer technology delivers more brilliant colors, even in bright areas of the picture where blues and greens are washed out on conventional screens. The system displays wider color reproduction, showing you truer colors - the fresh green of spring foliage, the intense blue of the summer sky.
Lowest Used Price: USD 950.00

Excellent Alternative
This is a superior value to the A650 or the A750 Series by Samsung. If you are considering the extra expense for the next size larger, you will fined this a better choice. I recommend it highly.

Overall good stuff
The tv is is at great price, but when it arrived, the tv was completely broken. The screen was busted out, the base was shattered, it looked like they stood an elephant on the box before delivering it. Obviously, it was aggravating, but the phone call to replace it took about 5 minutes and was painless. The only problem was they don't have expedited shipping on tv's so I had to wait another week. Then replacement arrived on time and seems to work great. The tv is lovely, just wish it would've arrived like that the first time.

Good TV, bad Service
The TV is fine. Not as great as some of the reviewers here say, but the picture is decent. But be careful when buying from Amazon. I bought the TV on December 12. A day later the price dropped by a 0. I wasn't worried, because Amazon used to refund the difference if they discounted an item a few days after you bought it. But when I asked for such a refund, I found out they secretly canceled that policy sometime in September, and wouldn't budge. I used to just go to Amazon whenever I need something, and if the price seemed right, buy it. Now I will think twice and wait some time before making a purchase. It used to a be a more pleasant experience. Oh well.

Heaven help you if you need to get this TV serviced
Based on many positive reviews, I bought the LN40A550 from Amazon. It took 9 days for delivery from CEVA in Cleveland. With an HD source (cable or blu-ray), the picture is stunning, however, SD cable channels exhibit faint, but noticable diagonal lines that roll across the screen. Window-shade distortion is what the cable tech called it. This TV definitely has issues with its SD tuner. If I use the tuner in my VCR, the distortion goes away. Samsung service is horrible. I have been trying to get Samsung to fix this for over 2 months and have yet to have a Samsung tech come to my home. Samsung outsources their service to a variety of local techs, and I am on my third one. Just trying to get them to show up is turning in to quite a challenge. I wish I would have bought the Sony KDL-40V4100. I also own a Sony KDL-52W4100 and love it; the Bravia engine does a great job with SD.

40"Lcd Hd Samsung Television
My husband has this in the bedroom. It is wonderful. The picture is perfect. It was so easy to install also. I would recomend it to anyone. I recieved the television in less than a week.
This is the second television we have bought through Amazon. Service is the greatest. Sincerely: Wanda R.

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